Insights

Founder guides & perspectives

Practical writing on co-founder selection, team building, and building serious startups in Thailand.

How to find the right co-founder, not just any co-founder

The co-founder decision is the biggest one most founders make. Treat it like a business marriage, not a roommate match.

Two product people with the same vision will make twice as many product decisions and zero distribution decisions.

AI tooling dropped the cost of building. Government grants are real. Investor appetite is up. Here's what that means for your founder strategy.